These studies span my toolkit: designing experiments and surveys, building statistical models, visualizing results, and applying NLP to unstructured data. Each project below reflects a piece of that end-to-end research process, from hypothesis to actionable insight.
Hi, I'm Dan! I'm an applied behavioral scientist who has studied how people make decisions my whole career.
I've built a talent assessment platform at a leading global hedge fund, run large-scale employee sentiment surveys, and designed and executed product usability testing for top brands like Pepsi and Unilever.
My PhD in cognitive psychology and MS in statistics from Northwestern give me the rigor to design studies that separate true findings from chance results. I use Python, R, and SQL, as well as qualitative methods like interviews, ethnographies, and focus groups.
What’s most important is the final step: presenting findings that are clear, concise, and compelling. Solid numbers that no one understands or cares about aren’t worth much.
I'd love to hear from you! Reach me at: dan.c.king@gmail.com
